New York Jams in Quarterly Radio Ratings

Friday, April 16, 1999

     In a significant realignment of oldies listener habits, Chancellor Media`s WTJM (Jammin` 105, 105.1 FM) has pulled neck and neck with established CBS oldies outlet WCBS-FM (101.1) in the just-released Winter Arbitron ratings covering the months of January, February, and March, 1999.  Each station picked up a 3.5 Audience Share for the quarter, and stand tied at the #9 position overall.

     "While we anticipated a good showing", said Jammin` 105 Program Director Joel Salkowitz, "these figures exceeded our expectations, and demonstrate the broad popularity of the r&b and pop crossover hits on our playlist".  WTJM rose from a 1.7 share last quarter, while WCBS-FM dropped 1.2 points from a 4.7 share.  "WTJM has been especially effective", added Salkowitz, "in appealing to WCBS-FM listeners between the ages of 30 and 45".

     In other ratings news, Chancellor`s Lite-FM (WLTW 106.7 FM) retains its familiar position at #1 (6.1 Share), while Spanish Mega-97.9 (WSKQ-FM) continues to decline, falling to a 4.5 Share.  Other big winners: K-Rock (WXRK 92.3 FM), up 0.8 to the #4 spot, and all-news WINS (1010 AM), up 0.6 to #6. Once-great rocker WNEW (102.7 FM) sinks even further, to a 1.4 Share (#22 position).

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