The first station on this frequency was WNJR, Newark, which began broadcasting in 1949.  WNEW-FM started broadcasting in 1958, featuring a pop format until 1967, the last year of which with an all female airstaff. In late 1967, a progressive rock format was introduced, influencing generations of rock listeners. The AOR (Album Oriented Rock) format shifted to an Alternative Rock format in 1995-96, back to AOR in 1996-97, and then to a Classic Rock format in 1997-99.

   On September 13, 1999, WNEW completed phasing out its rock music programs and introduced a weekday talk/personality "Hot Talk" format. The "Hot Talk" format was discontinued on January 26, 2003, and a CHR format was introduced on April 10, 2003 as "Blink 102.7". The station shifted to an Adult Contemporary format on September 12, 2003, and following six weeks of all-Christmas music, the station resumed its AC format on December 26, 2003 as "Mix 102.7". WNEW-FM shifted to a Rhythmic AC format during April, 2004. The station adopted an AC format on January 2, 2007 as "Fresh 102.7" and changed its call letters to WWFS on January 9, 2007.

   CBS Radio returned the WNEW-FM call letters to 102.7 on March 15, 2016, but the station retained the "Fresh 102.7" format and branding.

   CBS Radio merged into Entercom Communications, effective November 17, 2017.