The Complete Guide to NYC Radio

    ...from the Broadcast Capital of the World Sunday, October 17, 2021    

Station Information for WWRU-AM
AM Frequency 1660
Station Address 449 Broadway, 5th Floor
New York, NY 10013
Classification and Power B, 10,000W (daytime)
1000W (nighttime)
Transmitter Location Carlstadt, NJ
Contact 212-679-5005
fax: 212-679-7823
Station Staff General Manager - Gene Heinemeyer
Format Korean
Owner Multicultural Broadcasting
History When the FCC expanded the AM band in 1995, WJDM (1530 AM) began broadcasting on 1660 kHz as WJDM-EB. In June, 1997, the station started carrying the "Radio Aahs" children`s format of the Children`s Broadcasting Corp. (CBC), which later purchased WJDM-EB. The "Beat Radio" dance format was heard from February, 1998 until June, 1998, when Radio Unica entered into a Local Marketing Agreement with CBC to broadcast its Spanish talk format. The call letters had been changed to WBAH in May, 1998. Radio Unica purchased WBAH from CBC in October, 1998, completing the sale on 1/14/99. The call letters were again changed to WWRU on 2/15/99. In October, 2003, Radio Unica announced that it was selling its radio stations to Multicultural Broadcasting. The license for WWRU was transfered to Multicultural Broadcasting on 12/4/03, but Radio Unica programming continued to run until 2/4/04.

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